Whenever a new website is launched, is always a balancing act regarding promoting the website to visitors and potential advertisers.

Letting advertises advertise too early, when the visitor numbers aren’t there leads to disappointment for the advertiser.

Conversely, attracting lots of visitors to the website, when there are no advertisers, leads to disappointment for the visitor.

This week, we started to inform breeders about the website and we hope we’ve found the right balance.

The website is progressing well in the search engines now and ranks highly for many spaniel search key phrases.

Visitor numbers for last month was 3328, despite not having publicised the site to breeders yet.

Having hopefully found the right starting point, we are now going to increase promotion of the website, attracting more visitor numbers and more advertisers as we progress.